ClickFunnels, a prominent sales funnel builder, has established itself in online marketing. Despite its fame, many businesses and individuals are searching for ClickFunnels alternatives for a range of reasons such as cost to functionality.

One well-liked alternative is HBA Funnel Builder. Offering the same fundamental functionality as ClickFunnels, HBA Funnel here Builder excels by offering a flat fee pricing structure. Unlike ClickFunnels, which comes with different pricing tiers, HBA Funnel Builder furnishes a single, affordable plan, making it a go-to option among new businesses and small businesses.

Another compelling ClickFunnels alternative is Systeme.io. Designed by veteran internet marketer Aurelian Amacker, Systeme.io improves the traditional sales funnelling experience by integrating tools for email marketing, course hosting, and affiliate management. With a more holistic approach to sales and marketing, Systeme.io turns a strong statement for businesses looking for a more comprehensive platform.

Coming to features, ClickFunnels offers a wide range of functionalities. Its major features include landing pages, sales funnels, webinars, and membership sites. Moreover, it also has a highly-rated affiliate management tool, which is a major selling point. On the other hand, HBA Funnel Builder, while being a cheaper alternative, meets ClickFunnels' core offering. With a focus mainly on sales funnelling, it may lack in other peripheral features like affiliate management and webinars.

On the flip side, Systeme.io, while matching ClickFunnels' core offering, takes a leap ahead by providing functionalities like email marketing and online course hosting. It's these added features that make them a preferred option among businesses that look for a more holistic platform for their online marketing efforts.

In conclusion, while ClickFunnels holds a strong standing in the online marketing world due to its unrivalled features, counterparts like HBA Funnel Builder and Systeme.io are getting popularity due to their unique offerings. The pick between these platforms depends on your specific business needs and budget. Whether you're a start-up looking for an affordable sales funnel builder or an established business in need of a complete marketing platform, there are options available that can meet your needs adequately.